According to legend, an Ethiopian goat herder discovered coffee. Coffee was a simple food and beverage for African tribesmen. Soon, coffee becomes popular drinks and sold world-wide. All coffee exporting countries depend on coffee as the main income and depend on it for their living. In 1975, a frost killed almost half of Brazil’s coffee trees which changed the prices drastically. In 1979, frost hit Brazil again. Every tree lost means the loss of income for three to five years. The loss 15 million trees cause a huge income loss. Brazil had to stop all shipments. Importers fearing a shortage bought it in large quantities and farmers planted more when prices rose. This resulted in overproduction and prices fell. In the end, both producers and consumers decided to have a limit to what the market can absorb and sell at agreeable prices.